Magnificent Threads
The Challenge
Tanqueray wanted to activate an earned-first campaign to bring to life the brand’s new Live Magnificently platform. The activity needed to have longevity and play in culture in a way that the brand had struggled to up until now.
The Approach
Wearing an incredible piece of designer clothing with a cocktail in hand is a magnificent feeling. We wanted to make that feeling of magnificence more accessible. We partnered with ByRotation, and created a high-fashion collection: a series of incredible pieces personally owned by leading cultural voices like Self Esteem. Each was available to rent...in exchange for a story of where and how you were going to wear it magnificently. These were then delivered, alongside Tanqueray cocktail ingredients – and launched at a special media dinner
Results
