taking harrison ford to the highlands
The Challenge
Glenmorangie has long led the way in the world of luxury spirits - but it was time for greater global resonance amongst drinkers, young and old. The answer lay in subverting cliche and turning the tired celebrity endorsement into an unexpected online content series…with the one-and-only Harrison Ford.
The Approach
Directed in a twelve-part series by Joel Edgerton, the series launched to mass global acclaim, with hero OOH, luxury gifting and even projections of Harrison across the Highlands – making this one of the most talked about whisky activations ever.
The Solution
Directed in a twelve-part series by Joel Edgerton, the series launched to mass global acclaim, with hero OOH, luxury gifting and even projections of Harrison across the Highlands – making this one of the most talked about whisky activations ever.
